Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
I noticed a clever marketing campaign in this evenings thelondonpaper
whilst on the train home. The print advertising campaign and marketing website
features life coach Pete Cohen
Many of the people who will move to a CapitalOne
card will be in a bit of a bind and looking to consolidate debt at a lower interest rate. The marketing campaign tries to catch prospective consumers in more positive frame of mind by targeting those people who are looking to transform their lives. Its a smart move and helps to remove some of the parasitic nature that has tainted consumer perceptions of the CapitalOne
The credit card industry has usually been based on blitzkrieg
direct mail campaigns and cut-throat promotional rates that create customer churn.
Palm have belatedly entered the middle market with a cheaper smartphone
. According to CoolHunting
the phone corrects many of the deficiencies of the Treo
has a blow-by-blow account
of the press conference and there was some interesting omissions:
- No price announced for the device
- No wi-fi
- No Skype (but then carriers will block VoIP running over GPRS, EDGE or 3G so no point)
- No news on Mac synchronisation
Some tie-ins with Yahoo! Music, Google and eBay, but no tie-in with Flickr
so it probably features the usual Palm crapmera
The lack of an aerial and curves improve the tactile nature of the phone, but the materials and finish still look cheap. Palm could take some lessons in product design from Nokia
to get the look and feel of materials improved.
Its a step in the right direction, but there are better PalmOS devices out there
. Details from Palm of the Treo
, image courtesy of Palm.
Labels: advertising, financial services, gadgets, hardware, marketing, mobile, palm, wireless