:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Friday, October 13, 2006

 

Cool Marketing Campaign and the Palm News


I noticed a clever marketing campaign in this evenings thelondonpaper whilst on the train home. The print advertising campaign and marketing website features life coach Pete Cohen.

Many of the people who will move to a CapitalOne card will be in a bit of a bind and looking to consolidate debt at a lower interest rate. The marketing campaign tries to catch prospective consumers in more positive frame of mind by targeting those people who are looking to transform their lives. Its a smart move and helps to remove some of the parasitic nature that has tainted consumer perceptions of the CapitalOne brand.

The credit card industry has usually been based on blitzkrieg direct mail campaigns and cut-throat promotional rates that create customer churn.

Palm have belatedly entered the middle market with a cheaper smartphone. According to CoolHunting the phone corrects many of the deficiencies of the Treo 650. Engadget has a blow-by-blow account of the press conference and there was some interesting omissions:
  • No price announced for the device
  • No wi-fi
  • No Skype (but then carriers will block VoIP running over GPRS, EDGE or 3G so no point)
  • No news on Mac synchronisation

Some tie-ins with Yahoo! Music, Google and eBay, but no tie-in with Flickr or PhotoBucket so it probably features the usual Palm crapmera.

The lack of an aerial and curves improve the tactile nature of the phone, but the materials and finish still look cheap. Palm could take some lessons in product design from Nokia or Apple to get the look and feel of materials improved.

Its a step in the right direction, but there are better PalmOS devices out there. Details from Palm of the Treo 680 here, image courtesy of Palm.

Labels: , , , , , , ,


Create Social Bookmark Links


Links to this post:

Create a Link



<< Home

Archives

03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  


Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.