:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Saturday, October 14, 2006

 

Mastering your inner spiv


I had a brief discussion with one of my colleagues about JCPR, which was prompted by the agencies parting of the ways with client Sony Computer Entertainment Europe.

It was remarked that JCPR didn't have the kind of high profile that they'd had previously.

JCPR still do good work but are not as visible as Exposure, The Fish Can Sing or Slice to name but a few hot shops.

A top-flight consumer PR agency is no longer a PR agency, but an integrated marketing agency building campaigns with a mix of advertorials, marketing supplements, web sites, experiential marketing or stunts and supported by media relations.

This expertise will be concealed by a smoke-screen of terms like passion, belief, enthusiasm etc in their marketing literature. Good strategy and execution are required. Once these have been demonstrated for one or more trusting clients, it will give prospects the courage to think outside the box.

Most importantly, these shops have mastered the ability to keep a client supporting a good idea that falls out of the traditional media relations remit even when it becomes difficult and or expensive and prevents them from losing their bottle.

Like edgy PR programmes, social media campaigns need a similar kind of courageous clients and a willingness to keep their nerve whilst their colleagues are at their wits end lamenting not spending the money on a few extra Google ad-words.

There is a lot that a thrusting PR 2.0 consultant can learn from their consumer cousins.

Labels: , ,


Create Social Bookmark Links


Links to this post:

Create a Link



<< Home

Archives

03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  


Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.