:::renaissance chambara:::

There's been some interesting things being said about Sony and its inability to get things right with the PS3.

• Its an impressive, if flawed piece of engineering. It has been said that the PS3 platform is designed to last up to ten years. However, Sony's hand may be forced to refresh much faster by the deeper pockets of rival Microsoft

• It is a great platform to seed Blu Ray into the marketplace

• Disaffected customers have been purchasing PS2s and PSP devices - which demonstrates strong brand loyalty, rather than a total rout by rival console makers

• Sony's ability to run Linux and powerful silicon may open new markets and partners beyond its existing eco-system

• Sony can't afford to fail, as Bill Gates said during the 1997 turnaround of Apple; a near-death experience can be a great motivator
  

• The PS3 has underperformed in the marketplace, Nintendo and Microsoft are hitting target numbers

• Sony's engineers have built the most expensive games console ever and the company stands to lose between 200 - 300+ USD on each box

• Sony has been outinnovated by Nintendo with the Nunchuk, providing consumers with a new way of interacting with games. In a war of polygons versus playability - playability wins

• Sony game development is too expensive: the graphics elements of a PS3 game costs 8.6 million USD to develop, and 500,000 units are need to be sold in order to be profitable. This is roughly twice the price as a Nintendo game

• Sony has ventured into Uncanny Valley with its latest graphics engine. (The dip in postive consumer attitude as the character better mimics human life is the Uncanny Valley.) There is a paradox of realism - after a certain point, the closer to reality that the gaming experience gets in terms of graphics and player experience; the harder it is for the game to seem real. This inability to believe makes it harder for the players to fully engage in the game.
  

Labels: gaming, nintendo, sony

posted by Ged  # 12:39 PM links to this post