Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Monday, October 30, 2006
The red brand of China
Brandchannel have an interesting article about the challenges that Chinese brands face to make it successfully in the West. The article doesn't cover the recent BenQ Siemens disaster. More details here (PDF document Preview.app or Adobe Acrobat reader required).