:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Tuesday, September 19, 2006


The new garden fence

Freud Communications have put together a well-resourced research led campaign called MobileLife 2006 for Carphone Warehouse. Apparently this was originally put up at the end of July, but it only came to my attention yesterday when a story about most 10-year olds having a phone started to appear in the media.

The site has a couple of downloadable reports focusing on mobile usage in the UK in general and a particular report looking at generation Y.

In a PR-by-numbers section there is a mobile tribes document so readers can see which group they fall into as well as some good quality essays that probe child care and family life.

Tabloid readers will be delighted to hear that only 13 per cent turn their mobile off during sex. The report thankfully does not say how many of the 87 per cent use the switched-on phone as an improvised marital aid (ooh aahh
Daily Star).

Despite its PR roots the reports deserve to be downloaded and read from cover-to-cover, I particularly liked the essay by Kate Fox of the Social Issues Research Centre that described the mobile phone as the modern-day garden fence and then showed how text messages fulfilled the same role of sociability, yet at the same time the mobile phone could be used as a social barrier by women to discourage predatory males (mainly because predatory bunnyboiling females ignore such obvious non-verbal cues to sling their hook).

Carsten Sorensen of the LSE has an interesting take on UK mobile etiquette: whilst we were not likely to turn the mobile off at a leisure activity like the cinema or a theatre, we would turn the phone off in a restaurant or at night. The subtext being that we are bunch of selfish *!^@s who will only shut our mobile phone off if it inconveniences us or we are more likely to get busted and face the social consequences.

Something for the Freud communications wash-up report: must proof URLs listed in any client written material to ensure they actually work ie: http://personal.lse.ac.co.uk/sorensen should be http://personal.lse.ac.uk/sorensen ;-).

Kudo to Ian for some pointers.

Labels: , , , , ,

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.