Sunday, September 17, 2006

Social Media Club

Piccadilly Circus up close

Chris Heuer hosted the first Social Media Club UK meeting at Fleishman Hillard's offices above Covent Garden tube. In attendance were a few people that I recognised: Justin Hayward, Anthony Mayfield and Flemming Madsen.

Key take outs:

  • There was a substantial discussion over whether blogging and peer-to-peer communications were an evolution or a revolution and the wider difference that they'll make to communications and society
  • Is PR doomed? Conventional PR (whatever that is, apparently is), there were a couple of flag wavers for in the room. The value of PR will be at the strategic level to craft a story that is then fed through various social media channels
  • The press release was generally considered to be on its way out (though it is a handy form of content for Google to crawl on the companies website)
  • There was some concern that reputation systems would help to keep the credibility of word-of-mouth marketing high: though both sides cited eBay as an example of doing well and doing it badly