Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Tuesday, August 24, 2004
In The Sandpit
Great article in the Guardian Online on the dangers of selling internationally, but not thinking the same way from a geographer employed at Microsoft. Lessons that all international marketers should learn from. Selected highlights include:
- Showing the disputed Kashmir region as not belonging in India on a map used for setting timezones on a computer, which stopped sales of Windows 95 in the country
- Including sections of the Koran as background chants in a Mortal Combat-type game called Kakuto Chojin, it had to get pulled off the shelves soon after it went on sale (and you wonder why the X-Box doesn't have all that many good games apart from Halo and.. and there's erm.. erm Halo2, and.. and... erm let's move on shall we)
- Describing April, 30th as the Queen's birthday in the republic of Uruguay (so which queen is that then?)