:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Tuesday, August 15, 2006


What the hell is web 2.0 anyway?

Over on his blog Jason Goldberg is asking What is Web 2.0 and the replies have been varied. My answer was:

Web 2.0 is a phenomena, a collective state of mind, that we only see the symptoms of now and will not know the true impact until it has past, just in the same way that people who went to Woodstock wouldn't have been able to truly appreciate the lasting impact on society that the 60's counterculture they were a part of would have.

If you look at the PC age many of the key moments in that were driven by a 60s counterculture world view like the Homebrew Computer Club, the founding of Apple and the Internet age with the Electronic Frontier Foundation, one of the first ecommerce and music sites by The Grateful Dead to name but a few.

Web 2.0's proponents are largely too young to have experienced the counterculture first hand but have been the children of some of its benefits. The fact that with open standards, a bin of PC parts and freely downloadable software you can build a web application that becomes meaningful to the lives of people around the globe like flickr or MySpace is mind-blowing.

In sharp contrast to The Man, represented by traditional media companies, web 2.0 recognises that by sharing everyone can benefit. By providing open APIs a web application can be made more relevant, meaningful or get taken in a different direction with creative new ways.

There is a recognition that with this openness comes responsibilities to attribute where you have borrowed and to be mindful that the privacy of the analogue world is not in the digital world online.

Web 2.0 is not about just putting community tools out there but also carefully managing those communities in an open and fair manner whilst not cramping their style.
It means building a business without abusing the goodwill of the users, empowering them to create their own content without creating indentured knowledge workers. AJAX, APIs, Ruby on Rails, Google text adverts, photo galleries, blog publishing tools, reflective corporate logos and lime green web pages are merely symptoms of that phenomena.

You can find the permalink here.

Jason's day job is CEO of Jobster (a client of Waggener Edstrom Worldwide, the people who keep my bank manager happy). And since I don't talk about present clients on this blog you'll just have to go here instead, if you want to find out anything.

Image by Ludwig Gatzke: Logo 2.0 part one.


Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.