Tuesday, May 02, 2006

Branded content: Absolut Kravitz

A while ago we posted about Lenny Kravitz teaming up with Absolut vodka to distribute his music as branded content. Absolut have followed this up with a series of remixes by ten different artists of Kravitz's track Breathe.

You can get them all by subscribing to the podcast
here via iTunes. Control and click on the hyperlink > copy link .

Go to the menu bar at the top of the screen in iTunes > Advanced > Subscribe to podcast > paste the link in

For windows users right click instead of control and click and follow the instructions.