Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Gamesindustry.biz have an interview with the UK managing director about the naming of the new Nintendo console Wii. Its a classic example of global branding gone wrong. What's worse is that some PR person allowed him to try and justify it and he obviously hadn't been prepared for it. It's wrong, but strangely entertaining none the less. Listen here.
Labels: brand, branding, nintendo, pr, train wreck