Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
On the other hand it encourages consumers to conduct an activity on a PDA or smartphone that they would otherwise be doing with a newspaper and pen.
Having commuted in over long journeys by train, I was aware that many more people read the newspaper than used electronic data devices.
A quick rundown in a carriage where two dozen people would have been visible to me:The first two groups are work focused so point point in doing outreach
This lot would be leisure orientated
- 1 or 2 laptop users
- 1 or 2 Blackberry users
- 4 people on the phone or playing mobile games
- 6 people with a paper
- 4 people with a book
Sponsoring a newspaper Suduko newspaper competition or giving away a free Suduko book with every pen bought would have been a better way to capture eyeballs and users for Parker pens than the AvantGo channel.
Kudos to PalmAddicts for the heads up
on the Suduko channel.
Labels: brand, branding, culture, marketing, mobile, online, wireless