Parker pens have done an interesting marketing tie-in, sponsoring AvantGo's Suduko channel. This promotes Parker pens to people with the disposable income on one side, and by all accounts is a bit of of Javascript tour-de-force.
On the other hand it encourages consumers to conduct an activity on a PDA or smartphone that they would otherwise be doing with a newspaper and pen.
Having commuted in over long journeys by train, I was aware that many more people read the newspaper than used electronic data devices.
A quick rundown in a carriage where two dozen people would have been visible to me:
The first two groups are work focused so point point in doing outreach
This lot would be leisure orientated
Sponsoring a newspaper Suduko newspaper competition or giving away a free Suduko book with every pen bought would have been a better way to capture eyeballs and users for Parker pens than the AvantGo channel.
Kudos to PalmAddicts for the heads up on the Suduko channel.
On the other hand it encourages consumers to conduct an activity on a PDA or smartphone that they would otherwise be doing with a newspaper and pen.
Having commuted in over long journeys by train, I was aware that many more people read the newspaper than used electronic data devices.
A quick rundown in a carriage where two dozen people would have been visible to me:
The first two groups are work focused so point point in doing outreach
- 1 or 2 laptop users
- 1 or 2 Blackberry users
This lot would be leisure orientated
- 4 people on the phone or playing mobile games
- 6 people with a paper
- 4 people with a book
Sponsoring a newspaper Suduko newspaper competition or giving away a free Suduko book with every pen bought would have been a better way to capture eyeballs and users for Parker pens than the AvantGo channel.
Kudos to PalmAddicts for the heads up on the Suduko channel.
