:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Monday, October 10, 2005

ROKR - Harsh Words

PRing tangible consumer gadget stuff is great, people can pick it up and play with it. They are more likely to 'get' what it does. Its not abstract or concept driven like web services or software applications.

So it is really unusual to wish that you weren't PRing a device, at worst it usually gets is media indifference.

The vehement reaction of Engadget readers to the offer of a free giveaway of a Motorola ROKR handset surprised me, not even poorly received products like the Palm IIIc or the Hewlett Packard HP-150 got that kind of reaction.

According to reviews across the web the device has a number of shortcomings:

But its not all bad:
Slate has got a good analysis of why the device has managed to provoke that kind of reaction.

Image courtesy of GSMArena.com

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