:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Thursday, October 13, 2005

It's the Mac Stupid

The new video iPod concealed another more important announcement the new iMac. The machine looks similar to the previous iMac but the devil is in the details. Key to the new is Front Row. This is remote control that has the same kind of simple design as the iPod Shuffle and allows users to control their music or videos from their own sofa. Its become a genuine home entertainment system, with none of the usage challenges of traditional VCRs. In addition, iTunes will start selling videos to video iPod owners AND iMac owners.

The video iPod looks more and more like a trojan horse to allow Apple to enter the video-on-demand marketplace. The 2,000 video library sounds more like an entertainment industry proof of concept than a serious initative, dipping their toe in the water.

Steve Jobs has repeatedly said that video is an immersive experience, how many people really watch TV on those little Casio get-ups, download videos on to PMPs or watch videos on their 3G handset? Sure people will buy them because they look cool in the shop, but they won't use them much in reality. The video iPod encourages customers to trade up to the latest thing, but the new iMac opens up the world of home entertainment to Apple.

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.