:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Thursday, January 20, 2005

Media Economics 101

From the Popbitch email newsletter, this simple example should go some way to explain why Rupert Murdoch is an exceedingly rich man:

The story of that Harry Nazi photo

The infamous Harry Nazi snap was taken by a reveller at the ludicrious "colonialists and natives" party, but the photos were mainly of William rather than his brother. The snapper took them to the men at the Sun, who instantly noticed Harry, and paid £8,000 to the dimwit in exchange for signing away the copyright.

The result? The Sun will make upwards of 500,000 pounds from people using the photo. The
Mail alone paid the Sun £50k to use it the very next day. The tabloid has also insisted that the Sun's logo appears when the photo is used on TV.

So lets have a look at the math:
  • Within 12 hours The Sun had turned a 556 per cent profit on the pictures
  • In total they expect to earn a colossal 5,560 per cent profit on picture sales alone (this is likely to be earned over a three month period)
  • Plus the increased newspaper sales
  • Plus the equivalent advertising value of having The Sun's logo on UK prime time television news

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.