:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Friday, January 14, 2005

 
Krafty Kuts

Kraft Foods announced a welcome development. That it was looking to shift its advertising spend from directly targeting six-to-eleven year olds in pursuit of the 'nag factor' to sell products like Oreos and several child-orientated cereals. In addition, it was looking to roll out a flagging system to point out healthier items in their range.

The nag factor methodology of marketing to children in a cynical way was highlighted in The Corporation, a documentary about damaging behaviours of corporate organisations. You can see Kraft's press release here, Analysis from Netimperative about the impact to marketers here. Not-for-profit online outfit I Know is looking to highlight the impact of nag factor advertising when it is scheduled to launch next month.

Now all they need to do is completely revamp their Dairylea product range, strip ou the fat and put some nutritional value in there.

Create Social Bookmark Links


Links to this post:

Create a Link



<< Home

Archives

03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  


Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.