Monday, January 31, 2005

Dream Marketing Role on JOTW email list

Unfortunately I can't speak a word of Dutch.

Marketing Manager, Levi's Netherlands, Amsterdam, Netherlands
  • To develop and implement a consumer and a trade marketing plan for the Levi's(R) brand in The Netherlands.
  • To implement programs that support key retailers, in order to achieve country Annual Operating Plan financial and equity targets.
Critical Results
  • Implement the Levi'sR brand ATL pan-European promotional efforts in the Netherlands.
  • Define and implement BTL programs to support country goals:
  • Develop cooperative marketing activities with key accounts to drive equity and sell through.
  • Develop and implement local PR/Sponsorship and presence marketing plan.
  • Manage local agency relationships and monitor their performance.
  • Review impact of consumer facing activities in local market and ROI.
  • Provide youth market insights to influence European Brand Strategy.
  • Ensure sales team is fully aware and equipped to leverage marketing activities into sell-in arguments.
  • Partner with central Trade Marketing team to deliver optimal sell-in tools.
  • Optimize retail marketing resources through the successful implementation of provided retail and visual merchandising materials, through effective partnerships with Sales Team.

Required skills and competencies which could be an asset:
  • Bachelor or Master's degree in business management, marketing or similar.
  • 5 years experience in FMCG, preferably within an international environment.
  • Below-the-line agency experience a plus.
  • Clear understanding of brand strategy essentials, brand equity concepts and tools of the marketing mix.
  • Appreciation of the role of market research and analysis.
  • Strong affinity with Denim/Jeanswear and fashion.
  • Personal/Professional interest in youth products, and lifestyle.
  • Creative flair and technical skills to carry out local visual production tasks.
  • Analytical skills, both verbal and numerical.
  • Business planning experience.
  • Clear and persuasive communication skills
  • MS Office and internet proficiency
  • Fluency in written and spoken English and Dutch.
  • Working knowledge of French an advantage.

Please send CVs to Chris Brewer,, and cc.