Things that make you go hmm, hmm, hmm

Earlier on in the year we highlighted the arrival of online DVD rental pioneer Netflix in the UK market with the appointment of the three strong inhouse PR / mar.coms team, PR Week ran a news in brief story saying that office has been shutdown without a shot being fired in the UK marketplace.

Question: Which PR agency is alleged to have tried to run adverts in publications the gist of which was that companies don't need to advertise if they do PR instead? Further it is alleged that the advertising sales teams at least one of the publications involved turned down the business after having reviewed the copy.