Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Creative Business and Fly Posting
Today's FT Creative Business has a good article on pitches here called The Art of Persuasion.
Top tips include:
Seating - try and control it. Where a table is straight try not to sit directly opposite
Listening well - Keep control with eye contact, use of the person’s name and jargon-free speech.
Attention breakdowns - repeat important points and USPs to your audience
- Personality types - identify them as best you can and adapt and mirror
Body language gestures - don’t ignore resistance - take action. For instance, if an arm-fold looks negative then perhaps pass the person something to read, and then try to ascertain the cause
Seen on telephone junction box
I noticed an fly poster on a telephone junction box near Mile End tube station for a recruitment firm looking for secretarial staff that works in the media sector. The headline of the copy was "Tell them where they can stick their advertising"