Tuesday, November 23, 2004

Creative Business and Fly Posting
Today's FT Creative Business has a good article on pitches here called The Art of Persuasion.
Top tips include:
  • Seating - try and control it. Where a table is straight try not to sit directly opposite
  • Listening well - Keep control with eye contact, use of the person’s name and jargon-free speech.
  • Attention breakdowns - repeat important points and USPs to your audience
  • Personality types - identify them as best you can and adapt and mirror
  • Body language gestures - don’t ignore resistance - take action. For instance, if an arm-fold looks negative then perhaps pass the person something to read, and then try to ascertain the cause

Seen on telephone junction box

I noticed an fly poster on a telephone junction box near Mile End tube station for a recruitment firm looking for secretarial staff that works in the media sector. The headline of the copy was "Tell them where they can stick their advertising"