:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Monday, July 05, 2004

 
Newly-Discovered Dumb Marketers

Coca-Cola, the troubled beverage company is in the midst of a major marketing promotion to try and bolster sales of its signature drink. Throughout the US, Coca-Cola has put 120 special cans into multipacks of original Coke. These cans look like a Coke, feel like a Coke, but instead of the secret formula contain a GPS device and a cell phone courtesy of Airtel.

You find the can, you activate it and some marketing klutz can show up at any time in a Bell Jetranger to drop a giant 4WD off for you - with surprise being the operative word. This is in a country where security is verging on paranoia since 11/9/2001, has the highest number of gun nuts, conspiracy theorists and gangbangers.

Now, not that I am prejudiced or anything but why would you want to be surprised by a bunch of Coca-Cola marketers playing at being the NSA a la Sneakers or Enemy of the State?

Big Brother Awards

Privacy International tackles some of the most prevalent civil rights abuses currently occuring in the West. The decline of the right to privacy. Here is details of their forthcoming Big Brother Awards to be held at the London School of Economics.

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