Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Ur goin ome in a St Jons ambulnc
Industry analyst CurrentAnalysis
have launched a Euro 2004
themed advisory report entitled Exploiting Revenues from Football and Other Sporting Events
. The upshot of the report is that in order for mobile operators to capitalise on sports coverage rights they need to look to build a community spirit via their mobile portals, for instance by mobile logs and instant messaging. Expect SMS football chants and abuse coming to a phone near you soon.
Its interesting that the report cites T-Mobile as an example but not three (who have the rights video highlights to premier division football in the UK). Web veterans who remember when AOL
was a successful business, that it built itself on communities, some of them of an adult nature. With this in mind the CurrentAnalysis seems like sensible advice; the size of a handset display and legibility will be a key limitation/challenge to get over.