:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Wednesday, November 15, 2006


Social Media Club London - the second coming

First of all thanks to Jackie Danicki for chairing Social Media Group London this time around at Fleishman Hillard's offices on Longacre. It was interesting to catch up with some people that I knew like Stephen and meet some people that I kind of knew but hadn't met before like Stuart Bruce.

There were a number of themes that came out of the discussion that I found of interest:

  • In terms of online media consumption patterns, about two thirds to three quarters of the attendees had reached a post-RSS stage in their online media consumption. Typically they had went through subscribing to hundreds of feeds, reached information overload and pared them right back
  • Often they used a friends blog as as a meta filter for content, a kind of very tailored BoingBoing. Given that the attendees are likely to be high media consumers and early adopters this is an interesting trend to watch out for
  • There was a corresponding decline in the 'trust' that these users assigned to both mainstream and narrowcast media. Film reviews were cited as a classic example, some of the participants were no longer willing to accept pundits viewpoints and instead wanted to only trust very close friends
  • This concept of shrinking the community was discussed around Facebook, in line with the real-world analogy of a village how should marketers handle the parochial monoculture perpetuated on such closed communities?
  • The challenge of surfacing quality free content was mentioned: how do you find the content that you want if it hasn't been recommended by a close friend? Flickr's interestingness seemed to be making in the right direction. There was a suggestion of a market-based engine of sorts. However, what happens if everyone wants to benefit and no one wants to participate (like the post-RSS culture)?
  • What is participation? - What would be considered to be consumption patterns in old media (like reading a newspaper or watching television) was considered to be participation in new media. Many of the participants didn't see the contradiction, which I found to be an curious viewpoint

Labels: , , , , , , ,

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.