Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
I started off in PR working in community relations for an oil and gas exploration company during my college vacation. The general thinking then was that you could not do community relations unless you became part of the community.
Unfortunately this lesson has been lost on many of the companies who are dashing off to exploit the metaverse
of Second Life.
The Second Life Herald (SLH
) written by long-time Second-Lifers delivers a smack down to Rohit Bhargava
of Ogilvy Public Relations Worldwide
is the lightning rod for a string of complaints from the community regarding the conduct of PR agencies false claiming firsts and polluting the community
also lays into the way corporates are developing virtual properties out of keeping
with the Second Life experience. As Bill Hicks would have said "marketers know the price of everything and the value of nothing".
Thanks to Iain Tait at Crackunit
Labels: backlash, branding, consumer, direct marketing, online communities, pr, second life, train wreck