The idea of advertising on coffee holders in central London was really clever, unfortunately the execution didn't match the idea. This was an advert aimed at consumers so where does it go wrong?
- The image on the left that Intel went to the both of printing in full colour is a blown up silicon die and no Joe Public probably doesn't know what it is or the significance of it
- The strapline is ambiguous 'It's all about energy'. What does it mean?
- Why should you the consumer care?
- What about the usual association of energy and beverages (Lucazade, Red Bull etc)?