:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Wednesday, July 19, 2006


Social bookmark(et)ing just got professional

Thanks to the GMSV blog for the heads up. AOL-Netscape have offered the top contributers to Reddit, Digg and Flickr the opportunity to be active on the New Netscape site and get paid for it. This is interesting because it means that there is now a price on the super contributers that make up every social community product.

Arguments go along the lines of it won't work it will disrupt the community dynamics, I am sure that Bradley Horowitz and danah boyd would have more feedback.

Where I think it is interesting is that it shows how community or micro media is morphing back into becoming part of the 'big media combine'. Big media has long ago recognised that blogs represented a viable way of publishing content without having to resort to a complex content management system.

I could see social bookmarking working as a media, some of my favourite blogs post links of the day, imagine what would happen if an aggregator of news and links on gadgets was open to sponsorship from say Energizer?

It messes with the numbers of players relying on free user-generated content as consumers get hip to their value. Just like power sellers on eBay sent everyone scurrying into the attic to sell their tat online, so they will start to look at their online life in a different way.

Where does this leave the start-ups and some product groups within the big online players and their business plans? Will points and web badges be enough?

For instance will social networking, email and instant messenger operators have to pay highly-connected individuals for their patronage in order to continue to get eyeballs?

I think that the opportunities it offers marketers (and PR folk who are willing to get involved in through-the-line-marketing initatives) addressing global niches are very interesting.

I am just waiting for Digg.com to announce dress down Friday for users, reflecting the new professionalism in The Conversation.

Labels: , , ,

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.