:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Thursday, July 13, 2006

 

PR and IR communications best practice



Quocirca have an interesting report about what influences IT spending decision makers (free registration required).

Basically the IT department is the finance directors bitch. Finance influences all reasonable sized IT decisions, half IT managers aren't even technical decision makers. Finance people are likely to go to exhibitions and read IT publications.

Online is read more widely than print. Sunday papers are not valued for their IT knowledge (so that blows up the Sunday Times nice little sideline on supplements). Interestingly IT publications like IT Week are more respected by finance and IT managers than the FT or The Economist. They generally prefer to read IT publications online.

The first port of call for recommendations on vendors and solutions for finance managers is.... other finance managers. Direct mail, mobile marketing and targeting influentials in the blogosphere doesn't seem to cut any ice with anybody.

IT managers relied on search engines more than any other source, in order of trusted ranking:
  1. Google
  2. MSN
  3. Yahoo!
  4. Lycos
IT managers are the most cynical about market analysts and IT, telecoms and public sector business are not influenced by analysts as they aren't willing to pay for their reports.

Meanwhile the picture above is the most unusual investor relations communications design that I have ever seen. I have doctored the contact details so that you don't go pestering people or turning up uninvited ;-). Clicking on the image will make it larger for better inspection.

Finally Emory Business School have some heavyweight recommendations of reading material for the beach here.

Labels: , , , , , ,


Create Social Bookmark Links


Links to this post:

Create a Link



<< Home

Archives

03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  


Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.