:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Monday, July 03, 2006

 

Link of the day


Advertising Age has a case study of the Yahoo! Found campaign that ran in London.

The campaign was interesting because it used the environment as an interaction with the poster executions to give it an experiential feel.


The campaign reasonated for a long time with consumers and we took found arrows on to the streets long after the poster campaign had finished to hijack the Dukes of Hazzard UK fillm premiere, SES London (with the help of Vegas showgirl outfits) and a Harry Potter book launch.

Running that kind of campaign on a sustained basis takes a lot of cojones, especially in a corporate environment, its a pity that it wasn't exploited to its full potential.

The problem that marketers now face is that the likes of Google Adwords provide a safer option with PowerPoint friendly data that can be dropped into pivot tables and used like a crutch to support their decision-making in the face of a hostile management.

What this doesn't capture is brand value, goodwill which provides more diffuse benefits of preference over time.

Labels: , , ,


Create Social Bookmark Links


Links to this post:

Create a Link



<< Home

Archives

03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  


Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.