Wednesday, June 07, 2006

Holy smokes, somebody actually reads press releases

Media maverick Charles Arthur's spurning of PRs as a source of stories along with their dreaded press releases has put him out on the limb as a knowledge worker according to US research outfit Outsell HotTopics: 2006 User Update - How Information Providers Can Keep Pace With User Demands For Time-Saving Solutions.

Search engines were found to be of no use to knowledge workers a despiritingly high 30 per cent of the time. (Kudos to