:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Tuesday, June 06, 2006

 

Blogging as marketing placebo, RSS as spam


There is an interesting article over on Charlotte Li's blog where she discusses how hard it is to put a value on PR and web blogs.

In a rare admission, Charlotte says that she shouldn't have talked about her blog providing at least a million dollars value, since there wasn't any quantative data points to back this up the claim (not that would normally stop an analyst with an eye on media exposure ;-)).

Over at the Bite PR blog, Reuters correspondent Eric Auchard talks about how RSS is worse than email for data overload, something that has been borne out by conversations I've had with UK journalists recently whilst conducting a media audit.

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