Coca-Cola have launched a new variant of Coke in the States called Coca-Cola Blak. Essentially is some sort of Coke-coffee hybrid. Fast Company blogger Jennifer Reingold thought that it was designed to compete with Starbucks head on, or is it supposed to compete with Jolt cola - a heavily caffienated cola that acts like nitrox for jaded geeks?
This would explain why it is in a 'Coke-shaped' PET bottle with a wrap that looks like the kind of camoflage pattern that would be worn by Satan's storm-troopers in the battle between heaven-and-earth.
It has been launched with a pretty standard brochureware site in Flash and the home page has a female voice over that sounds like she should be reading the news on a smooth jazz radio station with second-rate lift music in the background. This vibe is continued in the free wallpaper downloads that feature a bongo player.
The product and the brand messaging feel schizophrenic. Weird, if Coke wants to sell more drinks, what about selling Barqs in Europe?
This would explain why it is in a 'Coke-shaped' PET bottle with a wrap that looks like the kind of camoflage pattern that would be worn by Satan's storm-troopers in the battle between heaven-and-earth.
It has been launched with a pretty standard brochureware site in Flash and the home page has a female voice over that sounds like she should be reading the news on a smooth jazz radio station with second-rate lift music in the background. This vibe is continued in the free wallpaper downloads that feature a bongo player.
The product and the brand messaging feel schizophrenic. Weird, if Coke wants to sell more drinks, what about selling Barqs in Europe?
