:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Friday, April 28, 2006


PR masterclass

This special installment of PR masterclass comes courtesy of Popbitch email newsletter.

How to use a celebrity to your advantage and maximise your publicity budget:

1. Have a new online gambling company? Look around for a popular, downmarket celebrity to front it.

2. Announce that Kerry Katona is the new face of your brand.

3. Watch her career slide under accusations of drug use and boozing.

4. Decide you want to get rid of her but don't want to look like you're kicking her while she's down.

5. Prepare to leak to the papers that she's been up to some bad behaviour so her contract has to be ripped up.

6. You get publicity, the tabloids get a story, Kerry gets thrown out on her ear, you don't look bad.

... 7. Except it's not a good idea to discuss this so openly on a Palma-London EasyJet flight,
within earshot of two reporters...

The moral of the story is of course not to fly with budget airlines where this nothing to eat, drink or read and so you have to talk about business. Also fly first-class so you won't have to be surrounded by lots of beastly people? ;-)

There is an old adage that was attributed to the founders of Hill & Knowlton that you shouldn't say in public anything that you wouldn't be happy seeing in the following mornings papers.

Labels: , ,

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.