:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Tuesday, March 07, 2006

 

Origami - hype and the non-launch



If you live on planet tech you can't help but notice the fuss that the blogosphere has been worked into about a Microsoft project called Origami. Its the biggest thing to hit the street since Apple's fun announcement last week.

Ok, so let's debunk some of the hype:
In reality UMPC devices is putting lipstick on a pig. Tablet PCs haven't flourished and the best way to make them cheaper (hence making them more likely to be purchased) is by reducing cost. You can do this by using lower performance parts in the name of energy efficiency, smaller capacity hard drives and smaller displays.

From a marketing point of view I love it, get manufacturers to pay for a full Windows licence which will be dearer than what they would pay for Windows Mobile, reduce the price point of the device and the component cost, give them little point of differentiation and watch them beat each other the price poiint to a pulp and potentially make a new market segment for you. And from a PR person it is a story well-spun; but it's a shame that it doesn't stand up to much examination.

Picture from Expansys.com of the OQO device mentioned earlier.

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