Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Wednesday, September 15, 2004
Oprah Product Placement Par Excellence
Pontiac teamed up with Oprah Winfrey, to give 276 people (the whole studio audience of her show) a new car in a deal worth some 7 million USD. Full details in the Chicago Tribune. Pontiac got more than its moneys worth in coverage and Oprah further enhanced her image as every American's favourite celebrity.