:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Thursday, January 19, 2006

 

The Trend is Trends


No sooner had I blogged on the McKinsey report on macro-economic trends that will affect business and Consolidated's 2006 trends presentation than I get a mailer from Firefly highlighting trend analysis supplied to them by The Future Laboratory. Obviously, trend surveys are the new way to kick off the new business drive for 2006.

Incidently the Firefly / Future Laboratory sheet focused on Ladults which is an ideal concept for them to upsell and cross-sell clients like Motorola and Casio.

Oh and according to IG's TrendCentral, the new place for singletons to meet their soul mate is not over the frozen cabinet in the super market or watching the world over the rim of a latte mug in a coffee shop but going fishing.

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