Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
OK, I lied its actually a 30-second spot for hyper-hyper drink Mountain Dew, but really well done.
Segal had the good sense to poke fun at himself in the clip, and the cojones to be seen in a US advert rather than all those scaredy-cats featured over on Japander.com.
The comedic action sequences are really well co-ordinated and Segal's pony tail hairdo deserves an acting credit all of its own.
The folks at PepsiCo also managed to get in character roles for their snack brand portfolio. Let's face it when young men drink brightly coloured caffiene-fuelled beverages, they are likely to have the munchies.
Check out the clip online here courtesy of the nice people at Kontraband.
Labels: advertising, branding, cool, culture, links, marketing, mountain dew, viral, web