Diary section (back of PR Week)
Thought you all may appreciate this from the back page of PR Week (October 1, 2004):
PR fails to impress, finds CHA research
Workplace communicatons agency CHA has commissioned research in to how proud Brits are of their workplace and their employers. Unfortunately, the results were a bit too revealing.
Out of 1,158 respondents, only two said that they would be proud to work in PR. A shocking result that PR Week, of course, immediately assumed must be a mistake.
But according tho CHA account executive Gregor Ridley it all makes perfect sense: 'There is obviously a strong disconnection with the people who want to get into PR and the general impression people have of the industry. '
But what to do, eh?
UPDATE: The report in question can be found here as a PDF file.