Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Saturday, October 02, 2004
Diary section (back of PR Week)
Thought you all may appreciate this from the back page of PR Week (October 1, 2004):
PR fails to impress, finds CHA research
Workplace communicatons agency CHA has commissioned research in to how proud Brits are of their workplace and their employers. Unfortunately, the results were a bit too revealing.
Out of 1,158 respondents, only two said that they would be proud to work in PR. A shocking result that PR Week, of course, immediately assumed must be a mistake.
But according tho CHA account executive Gregor Ridley it all makes perfect sense: 'There is obviously a strong disconnection with the people who want to get into PR and the general impression people have of the industry. '
But what to do, eh?
UPDATE: The report in question can be found here as a PDF file.