BT signs Jeremy Clarkson for ad campaign, wags start their engines
 
A quick skim of the infospam that comes from various IT news organisations reviewing the weeks news came up with this gem courtesy of the merry pranksters at St Katherines tower:
 
And finally, everybody's favourite incumbent telco has signed up everybody's favourite jacket-and-jeans wearing braggart for its latest advertising campaign. That's right: BT and Jeremy Clarkson. It's a match made in heaven. One is overblown, often rude and has offended pretty much everybody in the UK at one time or another (wait for it... you'll never guess what's coming next) and the other one used to present Top Gear. Gavin Patterson, BT group managing director, consumer and ventures, said: ?We felt that Jeremy Clarkson was an ideal choice for the whole area of customer service. He?s famous as somebody who doesn?t suffer fools gladly and embodies the straightforward principles we aim to follow in our business." Great, so we can expect BT customer service modelled on the presenting style of Clarkson. "I'm sorry your phone's not working love, have you ever stopped to think it could be because...........[cue long dramatic pause, raise eyebrow to camera and lower tone] .......... you?re a woman." "Is your husband there?..................................Or are you too ugly to have one?" "Aha! Now this really is the Ferrari of phones! Whereas, your current model is very much....................................................... the Skoda" You get the idea. Patterson added: "If these adverts are anywhere near as successful as the famous Bob Hoskins ones then we won?t be doing badly at all.? So Jeremy has his work cut out trying to fill the shoes of Bob Hoskins? That's quite a challenge, not least of all, the Round-Up assumes because Sir Bob (come on, he should be!) probably has pretty small feet.
 
For our international readership you can find out more about BT here and Jeremy Clarkson.