:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Friday, February 24, 2006


PopBitch PR lessons

Gossip email newsletter Popbitch has some useful info for those PRs whose clients want radio coverage on Heart FM:

In the age of the robotic, media trained pop star, its nice to hear that some celebrities still retain some personality. Will Young went to Heart FM to promote his last single. Will started to recount a story to the DJ, but halfway through was interrupted by the jock needing to introduce a sponsored slot....

"Sorry Will, hold that thought and we'll be right back after this commercial break" etc... Young took huge offence at this rudeness and just got up and walked out of the studio.

Since then, Heart have banned all live guests and now pre-record everything 'as live'.

Will's loss is some clients gain as it looks like there is a great opportunity to provide more controlled or 'canned' content to Heart FM.

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