:::renaissance chambara:::

Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.

Monday, November 21, 2005

3Com gets nostalgic for the old days

I had the pleasure of cutting my teeth on 3Com when I moved career to PR in the late 1990s. I remember how it rebranded with the rings logo (that I still don't get) and shed parts of its business like a serpent shedding its skin.

I worked on Palm and CommWorks to name but two of the brands. Unfortunately the company had some problems despite its innovation in consumer networking and PDAs.

3Com was a technology conglomerate, not a technology company; while Cisco prided itself on the speed of assimilating newly acquired companies into the firm, within 48 days of purchase. 3Com on the other hand often competed against itself rather than the hypercompetitive Cisco.

A couple of cases in point, Audrey the internet appliance used an OS from QNX, rather than the PalmOS and despite being a technology licencee and shareholder in TopLayer Networks decided to acquire TippingPoint instead.

The world has moved on, the Chinese are building good core network technology and Cisco is moving to higher value software; 3Com is very much the junior partner with Huawei.
PR Week has news of 3Com looking to rebrand yet again and try to reclaim its challenger status in the corporate IT marketplace. I hope that they will be successful, but fear that they won't.

Labels: , , , , , , , ,

Create Social Bookmark Links

Links to this post:

Create a Link

<< Home


03/2004   04/2004   05/2004   06/2004   07/2004   08/2004   09/2004   10/2004   11/2004   12/2004   01/2005   02/2005   03/2005   04/2005   05/2005   06/2005   07/2005   08/2005   09/2005   10/2005   11/2005   12/2005   01/2006   02/2006   03/2006   04/2006   05/2006   06/2006   07/2006   08/2006   09/2006   10/2006   11/2006   12/2006  

Welcome, thanks for visiting and a bit about this blog (:::renaissance chambara::: all in lower case just like UNIX)
Got something to bitch about? Trying to legal the author or want to send scary fan mail? Click here for more details
Want to leave a comment? Feel free, but please take account of the guidelines
The blogroll (there's some missing that Bloglines can't read, if you're not in sort your feeds out)
Subscribe via RSS to :::: renaissance chambara ::::
The grooves that drive :::: renaissance chambara :::: (see what's on our iTunes)
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 2.5 License.

Blogger rox nuffsaid.