Sunday, August 14, 2005

Are you an innovator, achiever or consumer?

I came across a consumer profile test called VALS (values and lifestyles) which was designed to better understand consumer behaviour. The test factors in issues such as demographics and earnings but since the test is based around two key axis of resources and innovation, my guess is that the results will be skewed; an individuals resources and what they do with them are likely to be affected by the social trend of massclusivity (a combination of technology changes, the economics globalisation and consumer demands that has put a lot of 'exclusive goods' in the grasp of the everyman).

VALS was developed by SRI Business Intelligence (as in the same Stanford Research Institute that Doug Engelbart worked for and invented modern computing in the mid-to-late 1960s).

Find out your VALS type here.