Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Wednesday, July 13, 2005
Y U Consume?
Knowledge@Emory has an interesting article for marketers about targeting consumers. Sounding like something out of the 1950s 'Tactics To Tackle The Teen Market' has some interesting case studies and common sense outtakes.
US 'generation Y' consumers (born late 1980s and 1990s) were responsible for spending 169 billion USD
A lack of parental time is driving up the amount of money that teens have to spend as overworked folks resort to cheque-book caring
Teens are trendsetters defining tomorrows hit products
Teens don't liked to be treated by brands in a condescending manner
Teens want 'truthful' advertising
Teens willingness to experiment offers an opportunity to new market entrants
Online advertising is a more important media to reach teens