Posts on quality, life, culture, the media, news & tech with a twist & a slice of Limey. I moved my blog to http://renaissancehambara.jp in December 2006, go there for the latest content.
Wednesday, March 23, 2005
82 per cent of statistics are made up by journalists or PR people
ITfacts.biz is one of them invaluable sites that make you seem brainy in front of clients or pad out content in an article. Looking through it reminded me of the time I had a chat with a journalist who broke the Claire Swire story. It was late in the afternoon and he needed to file copy for his news site so he took a wild-ass guess about how many people could have seen the email which was then quoted and added to by more mainstream medium titles. ITfacts is great when you are not feeling creative enough with numbers. Before you ask I made up the title on this posting.