Thursday, May 27, 2004

Broadband Stealing Television station's Lunch

From the pointless surveys department. As media channels have increased viewerships of individual channels have gone down - think the launch of Channel 4 or the rise of Sky. Now Strategy Analytics have have interviewed 800 people to prove the obvious, the choice provided by broadband internet connections in homes is diminishing the amount of time people spend watching television.

Electricnews has a review of the Strategy Analytics report here.