I went to the T3 birthday party this evening and met up with some old acquaintances from their freelance roster.
One of them had been working at VNUnet on a podcast and had seen footage of a failed review where a toughbook style laptop was dropped two metres and fell apart.
With a written review the bits would have been sent back to the PRs, however on video the failed experiment makes great video and will soon be featured on the VNU site.
Digital video now means that product failures and poor test results can now be held up for all the world to see. Its at this point that you have to ask yourself do you REALLY believe in your product?
One of them had been working at VNUnet on a podcast and had seen footage of a failed review where a toughbook style laptop was dropped two metres and fell apart.
With a written review the bits would have been sent back to the PRs, however on video the failed experiment makes great video and will soon be featured on the VNU site.
Digital video now means that product failures and poor test results can now be held up for all the world to see. Its at this point that you have to ask yourself do you REALLY believe in your product?
