Pokemonetize - To make money by appealling to the stupid human instinct to collect dumb things. Developed by Simon Willison in the bowels of our office in London and eagerly catalogued by prankster and tech strategist Tom Coates. The scary thing is that its a really articulate mission statement for any web 2.0 enterprise that you care to mention. Thanks to Tom for sharing this work of genius with us, I can see a book deal and a speaker tour coming soon ;-).
"If I don't make it in heaven, I'll run shit in Hades" - Everlast (Soul Music)
"If I don't make it in heaven, I'll run shit in Hades" - Everlast (Soul Music)
