Over at Edge.org, they ask some 110 scientists and other thinkers a new question each year and collate the answers.
This year the question was What is your dangerous idea?
There was the usual cyber punk / Terminator SkyNet stuff about the internet becoming self aware and science becoming a new religion or that the age of reason may hit a brick wall.
I found that one of the posts by MIT psychologist Sherry Turkle about the decline of authenticity that I read at random, thought-provoking as it meant that much we look for in good public relations practice: credible, believable and authenticity will no longer be valued.
The lines will be blurred and the ethics of the PR profession will be challenged by this new world view.
This year the question was What is your dangerous idea?
There was the usual cyber punk / Terminator SkyNet stuff about the internet becoming self aware and science becoming a new religion or that the age of reason may hit a brick wall.
I found that one of the posts by MIT psychologist Sherry Turkle about the decline of authenticity that I read at random, thought-provoking as it meant that much we look for in good public relations practice: credible, believable and authenticity will no longer be valued.
The lines will be blurred and the ethics of the PR profession will be challenged by this new world view.
