CES Fever

COMDEX used to be the big technology show out in Las Vegas. However as the technology market has moved from business to consumers, so the shows fortune declined. CES (Consumer Electronics Show) is the tech spectacular replacing it. Once the preserve of hi-fi systems and big screen TVs CES now has a technology face. Expect journalists to be frothing at the mouth at the gadgets and bitching about crummy airlines.

Some useful resources

• Scott Wargo of the CEA (Consumer Electronics Association) talks about the US market for consumer electronics
• Technology Evangelist has a show primer here (QuickTime required)
• David Pogue of The New York Times will be providing a video update each day from the show
• Lesley Walker at the Washington Post exposes the guts of the PR and marketing behemoth that provides the engine of CES. Seriously lessons on what works or doesn't can be read in her article and I would recommend PRs and marketers to read here.