Free as in Beer

FreeiPods.com is a US marketing company (that is related to Gratis Internet) that drives consumers to sign up to free trials of products and services by bribing consumers with a free iPod. The BBC Newsnight programme covered it last night and Wired News ran a story on the issues that the company was having sending out the iPods.

The big danger I see is if the business folds with a bang, it could harm the Apple iPod's brand reputation as the cool must-have device even though FreeiPods has nothing to do with Apple.